Your website is the first impression your customer will have of your company. A poor website design can leave your customers feeling confused, unable to find what they are looking for and leave without discovering what makes your company truly unique. Whether you’re a Yorkshire based SME looking for a website build and local SEO, or a large international company looking for a dramatic redesign, our dynamic team have the skills and experience to design, develop and host your web project.
We understand your brand is way more than just graphics and logos. It’s the perception and the emotional connection your customers have with your company over each and every platform. But why is good branding important? Amongst other things strong branding helps you stand out from the competition, makes your company instantly recognisable and helps manage customer expectations. Regardless of the size of your company, our designers in York will work with you to create a strategy that allows you to tell your story through exciting and engaging branding that is integrated across your entire customer journey.
We can offer a whole host of Branding Solutions, which will take you to the next level. Our Brand Management Service includes a brand review for repositioning, research, planning and analysis. We explore your current standing, consider your core values and ethos, and create a holistic picture of your desired reputation. From here we set a clear course to bring your brand to life and persuade customers to notice it for all the right reasons.
SEO and PPC
What is the point of a nicely designed website if no one can find it?
A huge 75% of Internet users never scroll past the first page of search results. Lack of presence can have a serious impact on your online visibility. SEO or Search Engine Optimisation is the name given to activity that attempts to improve search engine rankings.
Every website we create is built with SEO in mind and we use a host of strategies to increase your web rankings. Whether you have a simple website or require something completely dynamic, we can design, develop and deliver your project.
This may also include the creation of compelling content and web copy, irresistible headlines underpinned by keyword research and SEO best practice. Not only does this help your site address customer intent, and get found but you can generate referral traffic – because people like what they read and then go on to share it!
We can also work with you on a PPC strategy. PPC simply means pay-per-click and is a method of generating paid for website traffic. It is a model of search engine marketing by which you would pay a fee each time your advert is clicked as opposed to being found through natural or organic search. PPC is ideal for generating brand awareness and helping convert those prospects and ultimately win new customers!