What Is Sustainability and How Can It Help Your Business?

At Tailor-Made Media, we appreciate the world we live in, and understanding how we can make it a better place is of upmost importance to us. We are constantly searching for new, innovative ways to work, that can provide a positive impact on the environment and the people and businesses we work with.   

What Is Sustainability? 

The definition of sustainability is to ensure we meet our current needs without compromising future generation’s ability to meet theirs. Whilst many focus on the environmental sector of sustainability, there are also concerns for social equity and economic development. 

The 3 main pillars of sustainability are:  

  • Environment – Probably the pillar that receives the most attention, people and companies alike are now shifting their focus to reducing their carbon footprints, packaging waste, water usage and overall impact on the environment. This not only has a beneficial impact on the planet but can also help you and your business financially. 
  • Economic – The economic pillar is where businesses can support long-term economic growth without negatively impacting social, environmental and cultural aspects of the workplace. But to be sustainable, a business must make a profit. However, profit cannot take priority over the other pillars. Profit at any cost is not what we are looking to endorse. Whilst being successful a business must follow compliance, proper governance and include risk management. 
  • Social Sustainability – Everyone must have equal rights and opportunities, no matter their background, who they are or what they believe in. A sustainable business should provide support and approval of its employees, stakeholders and the surrounding community. 

Sustainability in Marketing 

Sustainability in marketing is now more important than ever. With over 3.6 billion people using social media daily, working with companies to produce important messages can have a very positive impact to the world we live in.  

Marketing is more than just creating a platform to promote businesses, it’s a way of influencing people to do the right thing. Marketing can call out businesses that are virtue signalling, it can create a stir and influence people to correspond with influencers and MPs, to make changes to laws. These are just a couple of reasons why we believe that sustainable marketing is the way of the future, but there are many more benefits to marketing, which you can read here. 

By ensuring that we use our social platforms for good, we can create a brighter future for the generations to come. 

Sustainability in the workplace: 

A sustainable workplace is one that has established and implemented the goal of balancing the planet, people, and profit to increase success and viability in the long-term. A sustainable workplace can not only be beneficial for the business and the environment, but it can also make workday’s a little less stressful and improve overall employee wellbeing and motivation. 

By making your workplace more sustainable you may see an initial profit loss, but over time, you will boost the productivity of your employees, enhance your business’s image, and elevate your profits. For example, installing skylights and swapping to T5 fluorescent lighting will have an initial cost, but you will reap the rewards in the long-term with reduced energy usage and cost, helping both the environment and balancing the books.  

You can also encourage employees to dress according to the season which may allow you to reduce your air conditioning/heater usage over the course of the year, reducing heating bills and benefiting the planet. You can find 50 more sustainable ideas here.  

How can you be more Sustainable? 

Each of us play a role in making the world more sustainable. By introducing a few simple changes to your day-to-day life, we can preserve resources for the future and create a better quality of life. Here are a few things you can do to help: 

  • Save energy – By using less energy, you can lighten your carbon footprint and reduce your bills, putting money back in your pocket. Making simple changes such as switching off standby devices, turning your heating down and hanging your clothes out to dry will lower your energy usage. Here are some more tips. 
  • Use reusable alternatives – Single-use products tend to end up in landfill and the ocean, which is extremely damaging to the environment and the wildlife that live in it. You can prevent this by using reusable and eco-friendly alternatives. Read more about reusable products here. 
  • Go paperless – All life on Earth needs forests to breathe, but they are being destroyed at an alarming rate due to deforestation and wildfires. To help prevent the loss of trees and habitats, we can go paperless by keeping documents digital and reducing printing, using emails instead of letters, and recycling existing paper and cardboard. 

Why does Sustainability matter? 

We are dependent on the natural world and its resources to sustain our way of life. So, whether we are conserving resources, improving the viability of our businesses, or maintaining our enjoyment and relationship with the natural world, sustainability is vital to keeping us and the things we love alive. We must strive to meet the needs of today without compromising the needs of future generations. 

If you are searching for genuine, uncompromising sustainable marketing strategies, then Tailor-Made Media are the company for you. 

We deliver outstanding, transparent marketing that will not only expand your business, but also give you an eco-friendly stamp to your company name. If you still have doubts, take look at our past work where we have given creative and innovative strategies to the United Nations, Bright Green Plastics and Yorwaste. Contact us today for a free quote.