Did you hear, we’ve just scooped a coveted Northern Digital Award 2020 for Best Digital Marketing Campaign in the Health & Beauty category? It was awarded to us at a star-studded event at the Royal Armouries last week for our #LittleChanges campaign for VÖOST, to support the Australian brand’s launch into the UK market.
We secured a massive, predominantly organic social media reach of 893K, along with 13K engagements, during the campaign by inspiring high-profile influencers, reality TV stars and the general public to share uplifting content and encourage their followers to make small lifestyle changes to improve their wellbeing. Off the back of the hype, VÖOST experienced significant sales spikes in Superdrug, Boots and Amazon and continues to enjoy adoration from its army of influencer and celebrity fans.
This award goes to show that nothing beats the power of a great idea, the ability to execute a powerful campaign and last, but not least, strong contacts. With a relatively low social media spend, we didn’t just achieve extensive brand awareness, but delivered commercial results for our client.
Achieving this accolade means the world to us. The energy and passion we all put into delivering second-to-none results for all our clients is unwavering, and seeing our winning campaign up there with the likes of Adidas, Fortnum & Mason and Denby is the ultimate reward for all our hard work.