Instagram is one of the most popular social media sites with over 100 million active accounts currently sharing photos. With numbers like these, it’s tempting to use Instagram for business purposes. Here are three tips for using Instagram for business if you’re looking to take the social plunge.
1. Integrate Your Website
Integrating your website with your Instagram posts allows potential clients or customers to easily find your site and access your services or products at the touch of a button. This, in turn, enhances the ease of use of your site and increases the chance of customers coming back to you. If you’re in the business of selling products or merchandise with a lower ticket value, social integrations that call our new or star items (e.g. that dress that you know your fans just can’t live without) can offer a direct path to conversion.
2. Increase Engagement By Understanding The Algorithm
Although the algorithm isn’t something you can control, there are statistics that can aid you in your posts to help increase engagement. “40% of the users respond better to visuals than text.” SproutSocial reported that image focused posts had better engagement that text based. Reviewing analytics and posting at specific times in which your audience engages with you most can also help your social traffic increase. If you notice a particular pattern of when traffic is highest on your website/social media platform; posting around that time is when the most content will be absorbed and therefore viewed by potential clients.
3. Expand Reach By Using Hashtags
Using hashtags is a great way to each out to a broader audience. These can be campaign-specific or more general. Ensure that your hashtags are relevant to the post to increase engagement and don’t over use them. Creating a hashtag for your brand also makes it easier for people to find your content. The key here is to make it short, snappy and memorable. You can also reverse-engineer the process and use hashtags to search for profiles of interest, e.g. those of competitors and industry professionals on Instagram and Twitter.