Award-winning, York-based, digital marketing agency, Tailor-Made Media – which credits its success on taking its local, national and international clients on a strategic journey – has repositioned itself as a sustainable marketing agency, the first of its kind in Yorkshire.
Over the past 18 months, the agency has worked with clients to tailor and deliver authentic, hard-hitting, sustainable strategies for the likes of the United Nations, Bright Green Plastics and Yorwaste, which not only gave them a competitive edge, but made a difference to the world.
From ethical PR, provocative creative outputs and even lobbying tactics, such as the agency’s recent campaign which saw Castleford-based Bright Green Plastics join forces with MP Alec Sherbrooke to get the attention of Rishi Sunak, with its call for plastic recycling subsidy reform, to pioneering sustainable strategies, the agency has helped many of its clients ‘do the right thing’, and has committed to continuing to do so.
Samantha Ware, founder and CEO of Tailor-Made Media comments: “Sustainable and environmentally-friendly marketing is the future. Consumers and businesses want to be ethical, however, coming-up with, and delivering on, sustainability promises is something that’s not always as straight-forward as it first seems. We work closely with our clients to understand and lead on their values and develop industry-leading campaigns that demonstrate to their customers and stakeholders that they’re prepared to act. We believe every organisation is in a position to make a difference – it’s just about establishing what that difference is”
The agency has a proven track record of delivering ethical results, creating campaigns that tap into the public’s social conscience, motivating them to get on-board and spread the message. The BIG Upcycle campaign the agency developed for environmentally-friendly North Yorkshire waste management firm, Yorwaste, was conceived during lockdown and delivered through a smart digital strategy, to encourage the public to upcycle, not ditch, their waste – with the most superior efforts being auctioned for NHS charities.
The agency is also adept in collaborating with industry influencers and insiders. For its mindset-changing United Nations campaign, it harnessed the voices of politicians and celebrities to share a thought-provoking suite of videos to encourage people to act, change and share.
On a more local level, the Tailor Made Media team recently helped Austin Hayes, the specialist, Leeds-based coating firm, join forces with the Defence General Munitions Packaging team to transform 250 tonnes of surplus wood packaging materials into office furniture. This not only kept perfectly good materials out of landfill, but altered company culture and forged a long-term, sustainable partnership.
Moving-forward, Tailor-Made Media will place CSR at the heart of all its clients’ campaigns, helping them develop appropriate initiatives, such as community or environmental schemes, or work with them to enhance existing ethical practices.
Fran Charnley, head of marketing at Tailor-Made Media adds: “Every business has the means to do some good in the world, whether it’s helping people on its doorstep, or supporting the protection of the Amazon rainforests. The truth is, most customers, employees and stakeholders want to be associated with ethical companies, ones that walk-the-walk. We’re here to ensure they do that effectively and authentically, whilst drumming-up support of their causes.”
Tailor-Made Media is committed to running a sustainable marketing agency. From its environmentally-friendly office space, with extensive recycling facilities to secure bike storage, to its flexible working policies and commitment to using clean and sustainable materials, power and technology.