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Yorwaste

Case Study

Services

Digital Marketing

Social Media

Email Marketing

PR and Blogs

PPC

With Tailor-made we have found what we were looking for, an agency that isn’t just a contractor but an extension of our internal department! We are very happy with the quality of work provided so far By Sam, Fran and the team. Their Expert knowledge, Flexible approach and ability to quickly understand our market and where we fit within it has seen us achieve great results!

Overview

Yorwaste wanted content that is strategic and has lead generation its heart. This centred around paid advertising to get the brand message in front of new business audiences, remarketing to warm audiences and PPC to capitalise on search intent.

As a nation we are more conscious of every-day household items we waste, this means there was also a place for Yorwaste to provide upcycle inspiration to an audience of parents who have young children as well as people looking for creative ideas.

Yorwaste needed a partner that is truly an extension of their team, which is why we didn’t stop there.

An “always on” PR approach generated exposure in the regional press, a new html newsletter, web copy and fresh sales materials help support the team’s in-house sales efforts further.

Highlights include:
  • Coverage in the press including how their customer- first approach helped support Castle Howard when its income was on hold, until it was able to reopen to the public.
  • Fresh social media creative to streamline the branding and refine and simplify messaging
  • Engaging content that resulted in an interview on BBC radio York
  • A regional competition “Upcycle for the NHS” to raise funds for York NHS Hospital Trust