PR and Blogs
Overall satisfaction in terms of management of all marketing platforms and efficient use of budget.
Melitta wanted to discover how a refreshed media mix would maximise awareness and drive sales enquiries. They also wanted to see how we could work in partnership with them to develop their UK brand campaigns.
By using a combination of channels including Google Ads, Facebook, LinkedIn & Ad Roll, by developing the creative and running with a refined “Melitta Advantage” message, we created sales leads and meeting opportunities for Melitta’s UK sales team.
A strategic PR approach that focuses on sharing up-to-date news about the Melitta business, designed to maintain brand awareness and draw attention amongst the different target markets will run in parallel with the paid advertising.