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Melitta

Case Study

Services

Digital Marketing

Social Media

PR and Blogs

PPC

Overall satisfaction in terms of management of all marketing platforms and efficient use of budget.

Overview

Melitta wanted to discover how a refreshed media mix would maximise awareness and drive sales enquiries,. They also wanted to see how we could work in partnership with them to develop their UK brand campaigns.

By using a combination of channels including Google Ads, Facebook, LinkedIn & Ad Roll, by developing the creative and running with a refined “Melitta Advantage” message, we created sales leads and meeting opportunities for Melitta’s UK sales team.

A strategic PR approach that focuses on sharing up-to-date news about the Melitta business, designed to maintain brand awareness and draw attention amongst the different target markets will run in parallel with the paid advertising.

Highlights include:
  • An up to date Marketing Strategy to assist in winning new customers over the next 12 months
  • Leads generated through Facebook and Google Ads for the Melitta Professional sales team.
  • Initial campaign ran to highlight the partnership with Manchester United with a “Football is back” message
  • Secondary campaign to promote the Melitta Advantage, USPs and product benefits
  • Creation of an engaging landing page designed to convert, fully tracked to ensure leads are always monitored