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Bright Green

Case Study

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Branding & Website Design

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Lead Generation

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Sam and the Tailor-Made team have been instrumental in everything that is Bright Green Plastics. From company rebrand to lobbying for changes to legislation in our industry, these guys are all about ‘us’ and what they can do to take us to the next level of positive exposure whilst also working with us to shape the plastics industry of the future.

Overview

Following the company’s transition from Imerplast to Bright Green Plastics, we were tasked with rebranding the business inline with its new ambition and innovative approach, whilst strengthening its position in the global plastics recycling market.

The process entailed the assembly of a brand counsel, formed of representatives from different functions within the business, who participated in a workshop to inform the personality, identity and bold, new pro-plastic brand values for the company.

Deliverables included an eye-catching new logo and striking colour scheme, the design and build of a new website and promotional video (in English and Polish), brochures for print and digital and a slick suite of business stationery and branded merchandise for distribution at trade shows and events, all underpinned by a successful, ongoing social media and PR strategy to create talking points, drive debate and pique interest.

Highlights include:
  • Activity so far has generated a huge increase in brand awareness and engagement through social media and PR
  • Significant PR coverage around the brands drive for PRN subsidy reform, along with engagement of MPs and management of Change.org petition
  • Substantial leads generated via the website