What’s the hardest part of running any sort of campaign on social media? Coming up with ideas to keep your feed looking fresh. Those who are engaging with your brand like to see regular, new content. They crave it. So, it’s important to have some content ideas hidden up your sleeve in readiness.
Let’s take a look at the five social media ideas which will keep your feed looking fresh…
With Christmas (literally) just round the corner, a contest is a great way to not only engage with your audience but also get into the festive spirit. According to data from Tailwind, 91% of Instagram posts with more than 1,000 likes or comments are related to a contest. Meanwhile, social accounts that run contests more regularly are noted to grow 70% faster than those that don’t. The power of social media, it’s crazy right?
The use of video content is on the rise, with more and more brands using this kind of content to grow their business and increase their online reach. Did you know that 55% of people watch videos online every day? In fact, 90% of users say that product videos are helpful in aiding their decision process. It’s a no-brainer!
Don’t worry about filming full-blown commercials, keep it short and sweet. Creative clips help keep your followers entertained.
Here’s another great idea to keep your feed looking fresh, tutorials. Blogs aren’t the only place people go to find something out. While articles are good for a step-by-step breakdown, social media can be just as effective. When thinking of ideas to feature on your feed, we’d suggest to keeping it to less than a minute. Anything else can be included within the caption.
Don’t be afraid to show off your funny side! Creating a meme is a great way to build on your brand’s personality and get your customers interacting with you. Just take a look at Gymshark, they live and breathe humorous content.
At this point, it’s crucial that you know your audience. If your customers are privy to humour, memes can come off as a bit cringe-worthy and out of touch for your brand. But with that said, many brands who have a younger audience and heavy social presence could benefit from some light-hearted, friendly content.
You’d be surprised, but some of the best social media ideas come to you when you least expect it. Hopping onto trending topics on Twitter and Facebook proves a great way to get involved and capitalise on topical content. A less time-sensitive way to stay on top of topical content is by referencing a big event that you know is coming – this could be I’m A Celebrity, the BAFTA’s and so on.
Tired of posting the same old content? Give the above a try and keep your feed looking fresh. At Tailor Made Media, we specialise in Digital Marketing and social media is just one of the services we offer. We will work with you to craft integrated social media plans that encourage trust, loyalty and recognition – even drive footfall, leads and sales – if that’s what you need.
If you’d like to find out how we can help with your social media strategy, contact us.