Almost every business, whether it’s small, medium or large, requires some form of marketing. Without marketing, businesses almost inevitably lose out to competitors and give themselves a bigger mountain to climb to the road to success. Though executing an effective marketing strategy takes time, effort and knowledge, and is often easier said than done. If your marketing efforts aren’t getting your business as far as you would like it to be, it could be time to call upon the experts and let a marketing agency take your business’s marketing by the reins and start reaping better results. Take a look at the following top tell-tale signs it’s time to call in a marketing agency.
We’re firmly entrenched in a digital era, where we can do virtually anything via the World Wide Web. Quite simply, if businesses want to remain competitive and sell their products and services to the geographically boundary-free world of digital, they need to get digitally-savvy and craft themselves an online presence.
We all seem to know this, but surprisingly, a significant number of micro-businesses in the UK, are lacking an online presence. Research shows that many small businesses still don’t have a website. As the Telegraph writes:
“Websites, which are often referred to as the “shop window to the world” both boost brand awareness and, when coupled with an online shop, can significantly boost revenues.”
Whether it’s a lack of knowledge about digital marketing, not enough time, or an old-fashioned attitude, businesses that fail to capitalise on the multitude of benefits an online presence garners, are missing out. Calling in a professional digital marketing agency is, therefore, likely to prove an invaluable move in ensuring a business becomes, retaining digital competitiveness.
Digital marketing can’t be that difficult, you tell yourself! But despite your own efforts within the digital spectre, you’re failing to get very far and reap any real, tangible rewards and gains. Now’s the time to hand your not-too-successful marketing campaign to the experts.
A professional and experienced marketing agency will look at your individual marketing requirements and objectives and generate an effective campaign that is tailored to your aims. Whether it’s breathing life into an existing website, getting you noticed on social media, or carrying out some old-fashioned yet effective PR, a marketing agency will use its expertise to help you execute a more effective marketing strategy.
Spending money and time on marketing is just for the ‘big guys’ right and smaller businesses can afford to forgo marketing and operate on word of mouth alone, right? Wrong! Research reveals that every £1 spent on marketing benefits an SME as much as eight times it would a larger company.
If you are of this mindset, recruiting a marketing agency will not only reassure you that your small business will benefit from a comprehensive and quality marketing campaign, but the agency will be able to implement and manage the campaign so it creates tangible and effective results.
Unless you’re a larger firm with a significant marketing budget, you’re unlikely to have the luxury of having an in-house marketing team. As marketing, at least effective marketing, is time-consuming, placing marketing tasks on individuals who are not specifically employed for marketing reasons and consequently don’t have the necessary skillsets, is likely to prove more detrimental to a business rather than positive, as you would be taking that individual away from their own daily duties.
This is another tell-tale sign it’s time to call in the experts and let them take care of your marketing ventures whilst leaving your employees to work on their own fields of expertise, such as selling and growing the business.
Your immediate reaction might be that if your marketing budget is limited, you can’t afford to outsource marketing to an agency. In reality, employing an agency to take care of such campaigns can be cost-effective.
Hiring an internal marketing team can prove to be significantly costlier than calling in an agency. Furthermore, you can ask an agency to tailor a campaign to your specific requirements, meaning you only pay for what you require, creating an effective, bespoke marketing campaign that produces the results you are looking for.
If you know this all makes sense, now’s the time to call in Tailor Made Media, experts in crafting marketing campaigns that garner results. Whether it’s web design and branding, digital marketing or lead generation, Tailor Made Media manages bespoke and cost-effective marketing campaigns. Get in touch with our friendly team of marketing experts today and let us put your business on the road to marketing success.