The Social Media landscape is a battle ground. Promoted content of various descriptions, including blog links, and other useful material such as “Shop Now” carousel ads, will get you in front of your audience for a price. To have the most effective CPC is now a basic skill for the modern-day Marketer as we compete to get you seen.
But what makes those click rates soar is video, and it is video content that dominates your customer’s feed. Video content takes many forms including live streams, disappearing stories, explainers and Vlogs and by 2020 there will be close to 1 million minutes of video crossing the internet per second. (Cisco)
Need a little more convincing on the importance of video content? Here’s a few more eye-popping stats:
Video is here to stay, so whether you shoot it on your trusty smartphone or it has been skilfully created in Adobe After Effects you don’t need a degree in film production to start creating amazing moving content.
Facebook alone has over 8 billion video views per day. (TechCrunch) So, when it comes to video content on Facebook, how do you improve your video engagement?
Here’s some awesomely effective tips to get your video content from sub-standard to stellar in no time.
1. Tell A Truly Compelling Story
Emotive storytelling is the cornerstone of any successful content and even more so for video. You may think this is not possible if you have a B2B service or your product is dry, yet human triumph and overcoming challenges can often be found if you look beyond the obvious. Do you have an interesting founder story to tell? Did your team recently come together for a good cause, or perhaps you met someone extraordinary on an ordinary day who changed your whole perspective.
The Harvard Business Review found that a neurochemical called oxytocin is released when we watch a “hero’s story” on video. When the brain synthesises oxytocin, people are more trustworthy and compassionate, and this is beneficial to your brand association.
Catch attention with the first 30 seconds and you are onto a winner. So make interesting and make it stick.
2. Create videos that are optimised for Facebook
Snapchat, Facebook, Instagram, and Twitter all have their own video features. And then there is YouTube, where the main function is video sharing. Facebook has updated its algorithm to favour live video and video content. When creating videos for Facebook, it is worth bearing in mind, if you have created them “portrait style”, you will need to resize it so it fits Facebooks square forma, especially if it has been shot vertically. There are plenty of tips and tricks to do this, such as creating a split screen or fill the space without cropping your footage is to create a blurred background. This is something that is done typically using After Effects or other video editing software.
3. Use subtitles or on screen text
Captions help the audience understand Without Audio. Apparently 80% of Social Media users ultimately watching promotional videos without sound. Not only will subtitles increase engagement and ultimately give your video a wider reach as well as allowing them to be accessed by people who wouldn’t usually be able to access the video such as those with hearing impairments, but it also increases the chances of your video being viewed by people who are in noisy environments such as commuters on a train or where silence is important such as workspaces.
Subtitles on videos have the added advantage of improving SEO if you embed these videos on your website as search engines can index captions that are embedded in your video.
One more thing…
Although a trusty smartphone can be handy to create authentic video content, you must make sure you can be heard so it is usually advisable to invest in professionals who can provide an external mic, good lighting and a tripod.
Discover how to use video bring your brand to life and get ahead of the competition.
Get in touch with the friendly team at Tailor Made Media today.